UWA’s IMC Department had no social media presence, other than a closed alumni group on Facebook… This is where I stepped in.
With creative freedom, UWA’s Integrated Marketing Communications social media has grown, built a brand for them, and given them a way to target their audience.
In 2020/2021, IMC3 (a creative competition for high school students) attendants were at an all time low.
The UWA IMC Facebook page now has over 100 likes and 200 followers.
The instagram page has almost 300 followers, with over 1,000 engagement.
By advertising the IMC3 competition, the 2022 attendance rose almost double by having over 150 students participate in the competition.
Below are some of our most interacted with posts and insights.