La Croix is a sparkling water company that started in La Crosse, Wisconsin. They pride themselves in being an “innocent” beverage, meaning La Croix is free of sugars, calories, sodium, and artificial ingredients. La Croix is also gluten-free, vegetarian, kosher, and Non-GMO. The company puts thought into its ingredients for the customer’s benefit, so why not do the same in branding? 

I decided to keep the color palate similar and change the tone of the colors. I went for a more modern look, as I could not find a time where La Croix has rebranded ever. It was time for an update. I wanted customers to separate the bandwagon appeal of this brand from the brand itself. This re-brand creates a new feel for the same company. The new logo more accurately represents the cleanliness of their beverages. 


To be used for packaging, social media, advertising, and more, alongside the La Croix custom font.